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I like reading about 'Search Engine Optimization' (SEO) and trying the SEO tactics on some of my web sites .

After reading and trying many methods for SEO, I understand 2 things from Search Engine Optimization

1. Links
2. The other factors

75% of the SEO is consist of Links and 25% of the SEO becomes (These are just my personal opinions for the SEO. Different people can have different opinions about the rates)

What is link (or hyperlink)?
I'm not going to give comples description. You can consider that links like points. (If you need a  better description for 'What the link is' , You can check wikipedia External link) . Every link to your web site means a point to your web site. The web sites which has more points will beat the other web sites on search engines.

One of the important issue for the links is that you need to find the links from the web sites which has the similar content to yours. For example, If you have a web site about hosting and you have links from dating web site, You will not be able to make a greadt benefit from that link. If you have a hosting web site and you have links from hosting web site, This link is called high-quality link. As you can guess high-quality links are better than the first example (hosting - dating) .

But keep in mind , Link is link (If you are not making spamWink)

Link Types

There are 4 different types of links that webmasters can work to obtain...

1. One-Way Links

A one-way link is a hyperlink from one website to another. For example, Website X gives a link to Website Y.

These link types are the best link types you can find. A website will usually need to contain unique and compelling content in order for another website to link to it without any payment or reciprocal returning link.

Link Bait External link is the way to find the one-way links

2. Reciprocal Links

Reciprocal links are when two websites exchange links. For example, Website A links to Website B; and Website B links to Website A.

The value of reciprocal links is questionable, as you are essentially 'trading' links. Some search engines track the link patterns, and consider reciprocal links as "exchanges". Many webmasters believe that search engines place a lower value on reciprocal links than for one-way links, which is why their value is questionable.

3. Paid Links

Paid links are just that: links that are purchased. For example, Website A gives $ to Website B; then Website B links to Website A.

Compensatory links range from purchased text links to pay-per-click links, where a webmaster pays for clicks that are generated from the link. The upside to paid links is that they are not difficult to obtain if you are willing to pay. You can also control the rate in which the links increase, and how long the paid links last. The downside is that major search engines discourage webmasters from purchasing text links outright (most search engines accept pay-per-click links). In fact, if a search engine suspects that a website is trying to "buy" their way to the top of their organic rankings by manipulating the number of websites linking to a webpage, they may ban the website from the search engine. You need to be careful and think twice before using this option

4. Network Links (3-Way)

Network links are links that are triangulated. For example, Website A links to Website B; Website B links to Website C; and Website C links to Website A.

Network links are an expansion of link exchanges, and generally make it more difficult for a search engine to discern the link patterns. As a result, search engines may assess the value of network links as one-way links rather than the reciprocal links that they really are. Excessive use of network links can be more easily identified by search engines.

Most webmasters incorporate all the link types into their linking strategy.

What happened the other factors?

If you are reading this article, You have probably visited our web site from a joomla related web site. You already have a built in 'The other factors'. Joomla! does the most of other factors for you